Latest trends in Recruitment
We live in an increasingly competitive market, where technology has completely taken over. New recruitment techniques come up and drive human resources teams to update their recruitment systems. It doesn’t mean that all these measures must be taken overnight, but it is important to adapt our work teams and organizations to these new tools that will undoubtedly constitute the future of the talent acquisition.
Each and every one of the recruitment trends for this year have a base in emerging technologies. Check out the 3 main trends:
1. Artificial Intelligence and Gamification
The automation of the recruitment processes is a must nowadays, when you have hundreds of resumes and processes to manage and a short deadline, productivity becomes the main priority.
But this trend goes far beyond the automation of processes, it is no longer about selecting candidates for their CV or experience, but for their skills and abilities. The use of gamification for the pre-selection of candidates is a technique that is increasingly adopted by more and more companies, through which the main strengths and weaknesses of the candidate are predicted.
Many companies have implemented fully digital recruitment systems based on online games, through which the skills of the candidates are identified. This has supposed a real revolution of the market. An example of this is Unilever, that after testing the system in the United Kingdom and Ireland, has also recently decided to implement it in Spain. *
2. Selection of passive candidates or proactive recruitment
This trend has always existed but is growing thanks to technology and the development of professional social networks.
When dealing with very specific profiles, it is much easier to contact the candidates that best meet the requirements through platforms such as LinkedIn. It is not only about publishing the job through the platform, but also using certain filters and hashtags to contact the appropriate candidate and offer a professional opportunity.
Currently, 50.7% of recruiters use email as a way to contact the candidate, 29.9% Linkedin Inmail, and 12.8% telephone. In a specialized study conducted by Entelo, the most effective channels to contact the candidate are; firstly, email, secondly the telephone, and thirdly LinkedIn Inmail. **
3. Recruitment marketing
Recruitment and marketing are closely related. Both have a similar objective: to attract the best clients or professionals to be part of the company and to retain them to create a pride of belonging.
- Employer Branding: It is the main term associated with this trend. It is no longer just the candidates who have to strive to have a good image 2.0, brands too. Thanks to social networks and recruiting platforms, companies have the opportunity to show their main values and their corporate culture through employee’s ratings. Many employees leave comments on their experience to help other users, this fact can be decisive for the candidate when applying or not for a role at that company.
- User experience: There are multiple details to take into consideration that will determine a good or bad experience of the candidate but also the image created of the company. Personalization is one of the most important things, like giving the candidate some feedback. In the same way, an intuitive and easy application process, or crucially, the responsive design of websites on mobile devices.
Professional careers websites, recruitment through social networks or through mobile, content marketing, and even SEO, are some of the possible techniques of recruitment marketing.
As you can see, the talent acquisition has become almost 100% online and based on technological tools. Both candidates and brands need to be aware of that in order to take care of their “online fingerprint”.
Do you need help with the recruitment?
In JobFinder Spain we take into account all these trends and improve our processes every day in order to attract the best talent. Choosing the best professional is key to the success of your company. You can contact us HERE
*About the digitalization of Unilever Recruitment Processes:
**Recruiting Report by Entelo: 10 Key Findings from the 2018 Recruiting Trends Report
